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"Reporters Are Working in Service of Their Audience, Not You": Lacy Talton on Co-Founding Evergreen & Oak, When Founders Actually Need PR, and Pricing Your Services Without Undervaluing Your Work

"Reporters Are Working in Service of Their Audience, Not You": Lacy Talton on Co-Founding Evergreen & Oak, When Founders Actually Need PR, and Pricing Your Services Without Undervaluing Your Work

Lacy Talton is Partner and Co-Founder of Evergreen & Oak, a global PR and marketing agency headquartered in North Carolina's Research Triangle (Raleigh, Durham, and Chapel Hill). The agency specializes in B2B tech, including adtech, healthtech, and martech, and has secured coverage for clients in major publications like

"She Goes Way, Way Beyond": Charlie Le Rougetel on 30+ Years in PR, Why She Measures Attention Earned Instead of Vanity Metrics, and Building Big Top After More Than 25 Years Creating Campaigns

"She Goes Way, Way Beyond": Charlie Le Rougetel on 30+ Years in PR, Why She Measures Attention Earned Instead of Vanity Metrics, and Building Big Top After More Than 25 Years Creating Campaigns

Charlie Le Rougetel founded Big Top in 2014 after two decades creating campaigns for major consumer and B2B brands. With more than 30 years of experience in communications, she has worked across consumer and B2B sectors helping brands, organisations, and events grow their reach and reputation. Today, Big Top is

"I Fell in Love with Life During Revolution and War": Dorna Djenab on a 16-Year-Old Spiritual Awakening in Iran, Founding Pranasana Yoga from Meditation, and Building a Wellness Business That Goes Beyond "Just Yoga"

"I Fell in Love with Life During Revolution and War": Dorna Djenab on a 16-Year-Old Spiritual Awakening in Iran, Founding Pranasana Yoga from Meditation, and Building a Wellness Business That Goes Beyond "Just Yoga"

At 16, standing on a rooftop in Iran during revolution and war, Dorna Djenab fell in love with Life. Not with her life. With Life itself. With creation. With beauty. One spring afternoon while standing by a balcony with her best friend, everything became clear. She saw a cat walking

“We Met at a Bachelorette Party, Set Up PRN, and We’re Still Here 20 Years Later! George Blizzard on Co-Founding the World’s First Virtual PR Agency in 2005, Job-Sharing the CEO Role Through Motherhood, and Building a PRWeek Top 100 Agency.”

“We Met at a Bachelorette Party, Set Up PRN, and We’re Still Here 20 Years Later! George Blizzard on Co-Founding the World’s First Virtual PR Agency in 2005, Job-Sharing the CEO Role Through Motherhood, and Building a PRWeek Top 100 Agency.”

When George Blizzard and Nicky Regazzoni launched The PR Network in 2005, they didn't set out to become pioneers. They just wanted to solve a problem they saw everywhere: brilliant, senior PR professionals leaving the industry because traditional agencies couldn't accommodate working parents or anyone who

"65% of Startups Fail from Cofounder Conflict, Not Market Fit": Jane Hales on the The Stormline Map™, Why Founders Stay in Toxic Partnerships, and Designing Founding Relationships Before Resentment Takes Root

"65% of Startups Fail from Cofounder Conflict, Not Market Fit": Jane Hales on the The Stormline Map™, Why Founders Stay in Toxic Partnerships, and Designing Founding Relationships Before Resentment Takes Root

Jane Hales has spent over 30 years building and exiting businesses, serving as a board director, business accelerator coach and mentoring founders. She co-founded Sapio Research, an award winning market research agency inspired by social enterprise principles, and stepped back from day-to-day operations to become an active shareholder and board

From Single Mom Working Three Jobs to Fortune 500 HR Executive to Founding WeMaax Consulting: Mary Axelsen on Walking Away from Corporate Status, Her CARE™ Framework for Disruption Management, and Why 'Your Energy is Your Most Valuable Currency

From Single Mom Working Three Jobs to Fortune 500 HR Executive to Founding WeMaax Consulting: Mary Axelsen on Walking Away from Corporate Status, Her CARE™ Framework for Disruption Management, and Why 'Your Energy is Your Most Valuable Currency

Mary Axelsen knows what it means to choose courage over comfort, and she's done it more than once. In her twenties, as a single mother and sole provider, she left corporate America to attend college full-time. She worked three part-time jobs, raised her daughter, volunteered, and graduated debt-free.

From 25+ Years in Corporate EHS to Founding BioScience & Soul Wellness: Natalie Pryde on Bridging Ancient Healing with Functional Medicine, Why "Healing Isn't Linear," and Helping Women Reclaim Their Health Agency

Wellbeing

From 25+ Years in Corporate EHS to Founding BioScience & Soul Wellness: Natalie Pryde on Bridging Ancient Healing with Functional Medicine, Why "Healing Isn't Linear," and Helping Women Reclaim Their Health Agency

Natalie Pryde spent over 25 years in executive-level Environment, Health, Safety, and Sustainability roles, leading diverse teams globally across automotive, commercial real estate, oil and gas, and life sciences. She held leadership positions at major corporations, served on the MDEQ Green Chemistry and Engineering Steering Committee, and was a member

From Dual Bladder Cancer Diagnosis to Patient Advocate and Author: Margo Wickersham on Why Self-Advocacy Saved Her Life, Balancing Revenue Growth Consulting with Cancer Advocacy, and What "Self-Care Isn't Selfish" Really Means

Women Who Lead

From Dual Bladder Cancer Diagnosis to Patient Advocate and Author: Margo Wickersham on Why Self-Advocacy Saved Her Life, Balancing Revenue Growth Consulting with Cancer Advocacy, and What "Self-Care Isn't Selfish" Really Means

In November 2019, Margo Wickersham noticed blood in her urine. She thought she had a urinary tract infection. Three months later, she was diagnosed with bladder cancer. Her first doctor diagnosed her with Stage 1 High Grade Urethral Carcinoma and prescribed BCG therapy. But something didn't feel right,

From P&G and Big Pharma to Founding iWisdom: Ishil K. Ozturk on Building a Biopharma Consultancy That Advocates Instead of Advises, Navigating Male-Dominated Markets, and Why Business Development Takes Longer Than You Think

Women Who Lead

From P&G and Big Pharma to Founding iWisdom: Ishil K. Ozturk on Building a Biopharma Consultancy That Advocates Instead of Advises, Navigating Male-Dominated Markets, and Why Business Development Takes Longer Than You Think

Ishil K. Ozturk knows what most consultancies get wrong: they deliver brilliant strategy, present polished slides, and disappear just as assets hit their most vulnerable phase (commercialization, governance battles, and investor scrutiny). After building her career at the intersection of management consultancy and operating roles at Procter & Gamble and

From $127M Verdicts to Strategic Co-Founding: Tedra Cannella on Products Liability, Partnership Architecture, and Beating Fortune 500s at Their Own Game

Law

From $127M Verdicts to Strategic Co-Founding: Tedra Cannella on Products Liability, Partnership Architecture, and Beating Fortune 500s at Their Own Game

In litigation, most lawyers talk about winning. Tedra Cannella actually does it—and she does it against opponents with unlimited resources, elite legal teams, and every structural advantage money can buy. As co-founding partner of Cannella Snyder LLC, Tedra has built a litigation practice that defies conventional wisdom about how

From 15 Years in Corporate to Building The Positive Mindset Company: Mandeep Kaur on Teaching Manifestation Without the "Woo Woo," Why "You Can't Pour From an Empty Cup," and Supporting Female Entrepreneurs Over Seeing Them as Competition

Women Who Lead

From 15 Years in Corporate to Building The Positive Mindset Company: Mandeep Kaur on Teaching Manifestation Without the "Woo Woo," Why "You Can't Pour From an Empty Cup," and Supporting Female Entrepreneurs Over Seeing Them as Competition

Mandeep Kaur knows what it's like to juggle corporate demands, business ownership, motherhood, and personal wellbeing because she's lived it for over 15 years. As founder of The Positive Mindset Company, she supports overwhelmed professionals and busy business owners to build happier, more balanced lives through

The 28-Year Journey to Simply Mindful: Fran Benedict on Building Wellness Programs Through Reconnection Rather Than Rules, Part of the Dreamforce Plum Village Center Production Team, and Why "Your Body Already Knows"

Wellbeing

The 28-Year Journey to Simply Mindful: Fran Benedict on Building Wellness Programs Through Reconnection Rather Than Rules, Part of the Dreamforce Plum Village Center Production Team, and Why "Your Body Already Knows"

Fran Benedict's path to founding Simply Mindful took 28 years of exploration, and she's sharing it because "the polished success stories don't help. The real journey does." After graduating from the University of Georgia in 1998 with a focus on corporate wellness,

From Federal Auditor to "Accidental Entrepreneur": Keila Hill-Trawick, CPA on Building Little Fish Accounting from a Side Hustle, Defining "Building to Enough," and Why the Best Technicians Don't Always Make the Best Business Owners

Finance

From Federal Auditor to "Accidental Entrepreneur": Keila Hill-Trawick, CPA on Building Little Fish Accounting from a Side Hustle, Defining "Building to Enough," and Why the Best Technicians Don't Always Make the Best Business Owners

Keila Hill-Trawick expected to work for the federal government until she retired. From 2010 to 2018, she moved between agencies as an auditor—from the Defense Contract Audit Agency and U.S. Attorney's Office to the Government Accountability Office and U.S. Patent and Trademark Office. She'

Against the Grain: Naomi Granger on Entering Cannabis Accounting in 2017 When Others Hesitated, Growing to $3M in Two Years, Training 700+ CPAs Through NACAT Pros, and Why Underserved High-Barrier Markets Are Where Expertise Becomes Leverage

Accounting

Against the Grain: Naomi Granger on Entering Cannabis Accounting in 2017 When Others Hesitated, Growing to $3M in Two Years, Training 700+ CPAs Through NACAT Pros, and Why Underserved High-Barrier Markets Are Where Expertise Becomes Leverage

In 2017, Naomi Granger moved back home to Las Vegas just as adult-use cannabis sales went live, and she saw something most CPAs wouldn't touch: a massively underserved industry desperately needing professional accounting services in a federally restricted, cash-heavy, compliance-intensive environment. While traditional financial institutions and accounting professionals

Building Virtual Wellness Ahead of the Curve: Tiffany Lord on Launching Love + Asana in 2016, the "Information + Integration" Methodology, and Choosing Holistic Impact Over Venture-Backed Scaling

Wellbeing

Building Virtual Wellness Ahead of the Curve: Tiffany Lord on Launching Love + Asana in 2016, the "Information + Integration" Methodology, and Choosing Holistic Impact Over Venture-Backed Scaling

In 2016, Tiffany Lord saw something most people didn't: remote employees were already used to engaging through screens, and they needed quick wellness breaks during the workday—no traffic, no setup time, no waiting. Just open another tab, move your body, reset your mind, and go back to