📩 Weekly interviews, workshops & resources → Subscribe free

Latest

"Publicity Amplifies Clarity - It Doesn't Create It": Yetunde Shorters on Identity Latency, When Founders Are Ready for Visibility, and Building Authentic Authority vs. Performing Expertise

"Publicity Amplifies Clarity - It Doesn't Create It": Yetunde Shorters on Identity Latency, When Founders Are Ready for Visibility, and Building Authentic Authority vs. Performing Expertise

Yetunde Shorters was born in Chicago, raised in Lagos, Nigeria, and graduated college at 20. She built her career as an international publicist working with Grammy, Tony, and MTV Award-winning artists - securing over 1,500 media features reaching 40 million people in outlets including Good Morning America, Essence, Forbes,

"Referrals Are the Byproduct of Doing Excellent Work": Jen Rogers and Lori Jung on Co-Founding Hudson West, Getting Clients on The Today Show and The New York Times, and Building a Bicoastal Agency on Reputation Alone

"Referrals Are the Byproduct of Doing Excellent Work": Jen Rogers and Lori Jung on Co-Founding Hudson West, Getting Clients on The Today Show and The New York Times, and Building a Bicoastal Agency on Reputation Alone

Jen Rogers and Lori Jung co-founded Hudson West in 2012 - not in a boardroom, but at their daughters' swim lessons. Both had just relocated from New York City to Scottsdale, Arizona, and once they realized they were in the same industry, the idea came quickly. What followed was

"Reporters Are Working in Service of Their Audience, Not You": Lacy Talton on Co-Founding Evergreen & Oak, When Founders Actually Need PR, and Pricing Your Services Without Undervaluing Your Work

"Reporters Are Working in Service of Their Audience, Not You": Lacy Talton on Co-Founding Evergreen & Oak, When Founders Actually Need PR, and Pricing Your Services Without Undervaluing Your Work

Lacy Talton is Partner and Co-Founder of Evergreen & Oak, a global PR and marketing agency headquartered in North Carolina's Research Triangle (Raleigh, Durham, and Chapel Hill). The agency specializes in B2B tech, including adtech, healthtech, and martech, and has secured coverage for clients in major publications like

"She Goes Way, Way Beyond": Charlie Le Rougetel on 30+ Years in PR, Why She Measures Attention Earned Instead of Vanity Metrics, and Building Big Top After More Than 25 Years Creating Campaigns

"She Goes Way, Way Beyond": Charlie Le Rougetel on 30+ Years in PR, Why She Measures Attention Earned Instead of Vanity Metrics, and Building Big Top After More Than 25 Years Creating Campaigns

Charlie Le Rougetel founded Big Top in 2014 after two decades creating campaigns for major consumer and B2B brands. With more than 30 years of experience in communications, she has worked across consumer and B2B sectors helping brands, organisations, and events grow their reach and reputation. Today, Big Top is

"I Fell in Love with Life During Revolution and War": Dorna Djenab on a 16-Year-Old Spiritual Awakening in Iran, Founding Pranasana Yoga from Meditation, and Building a Wellness Business That Goes Beyond "Just Yoga"

"I Fell in Love with Life During Revolution and War": Dorna Djenab on a 16-Year-Old Spiritual Awakening in Iran, Founding Pranasana Yoga from Meditation, and Building a Wellness Business That Goes Beyond "Just Yoga"

At 16, standing on a rooftop in Iran during revolution and war, Dorna Djenab fell in love with Life. Not with her life. With Life itself. With creation. With beauty. One spring afternoon while standing by a balcony with her best friend, everything became clear. She saw a cat walking

"Your Body Always Keeps Receipts": From Stage 4 Endometriosis Wake-Up Call to Intuitive Business Coach - Lynita Mitchell-Blackwell on Achievement Addiction, the 12 Spiritual Principles of Money Magic, and Living Life "on FIRE"

Women Who Lead

"Your Body Always Keeps Receipts": From Stage 4 Endometriosis Wake-Up Call to Intuitive Business Coach - Lynita Mitchell-Blackwell on Achievement Addiction, the 12 Spiritual Principles of Money Magic, and Living Life "on FIRE"

Before her health collapsed, Lynita Mitchell-Blackwell wore productivity like a badge of honor. She was chronically exhausted but called it "being driven." She ignored pain, inflammation, brain fog, and a nervous system that never powered down. She normalized operating at 120% and spiritualized overworking by calling it purpose.

From TV Journalist to Civil Litigator to Founding Framework Legal: Juliet Peters on Building a Client-Centered Business Law Firm, Why "You Rarely Hear 'No' From Me," and Helping Entrepreneurs Build Sellable Businesses

Law

From TV Journalist to Civil Litigator to Founding Framework Legal: Juliet Peters on Building a Client-Centered Business Law Firm, Why "You Rarely Hear 'No' From Me," and Helping Entrepreneurs Build Sellable Businesses

Juliet Peters spent a decade as a television journalist before law school, working in Ohio, Corpus Christi, and Milwaukee. She always wanted to be a lawyer, but her love for journalism put that dream on pause. After graduating from Arizona State University College of Law, she worked as a civil

From 25+ Years in Corporate EHS to Founding BioScience & Soul Wellness: Natalie Pryde on Bridging Ancient Healing with Functional Medicine, Why "Healing Isn't Linear," and Helping Women Reclaim Their Health Agency

Wellbeing

From 25+ Years in Corporate EHS to Founding BioScience & Soul Wellness: Natalie Pryde on Bridging Ancient Healing with Functional Medicine, Why "Healing Isn't Linear," and Helping Women Reclaim Their Health Agency

Natalie Pryde spent over 25 years in executive-level Environment, Health, Safety, and Sustainability roles, leading diverse teams globally across automotive, commercial real estate, oil and gas, and life sciences. She held leadership positions at major corporations, served on the MDEQ Green Chemistry and Engineering Steering Committee, and was a member

From Dual Bladder Cancer Diagnosis to Patient Advocate and Author: Margo Wickersham on Why Self-Advocacy Saved Her Life, Balancing Revenue Growth Consulting with Cancer Advocacy, and What "Self-Care Isn't Selfish" Really Means

Women Who Lead

From Dual Bladder Cancer Diagnosis to Patient Advocate and Author: Margo Wickersham on Why Self-Advocacy Saved Her Life, Balancing Revenue Growth Consulting with Cancer Advocacy, and What "Self-Care Isn't Selfish" Really Means

In November 2019, Margo Wickersham noticed blood in her urine. She thought she had a urinary tract infection. Three months later, she was diagnosed with bladder cancer. Her first doctor diagnosed her with Stage 1 High Grade Urethral Carcinoma and prescribed BCG therapy. But something didn't feel right,

From P&G and Big Pharma to Founding iWisdom: Ishil K. Ozturk on Building a Biopharma Consultancy That Advocates Instead of Advises, Navigating Male-Dominated Markets, and Why Business Development Takes Longer Than You Think

Women Who Lead

From P&G and Big Pharma to Founding iWisdom: Ishil K. Ozturk on Building a Biopharma Consultancy That Advocates Instead of Advises, Navigating Male-Dominated Markets, and Why Business Development Takes Longer Than You Think

Ishil K. Ozturk knows what most consultancies get wrong: they deliver brilliant strategy, present polished slides, and disappear just as assets hit their most vulnerable phase (commercialization, governance battles, and investor scrutiny). After building her career at the intersection of management consultancy and operating roles at Procter & Gamble and

From $127M Verdicts to Strategic Co-Founding: Tedra Cannella on Products Liability, Partnership Architecture, and Beating Fortune 500s at Their Own Game

Law

From $127M Verdicts to Strategic Co-Founding: Tedra Cannella on Products Liability, Partnership Architecture, and Beating Fortune 500s at Their Own Game

In litigation, most lawyers talk about winning. Tedra Cannella actually does it—and she does it against opponents with unlimited resources, elite legal teams, and every structural advantage money can buy. As co-founding partner of Cannella Snyder LLC, Tedra has built a litigation practice that defies conventional wisdom about how

From 15 Years in Corporate to Building The Positive Mindset Company: Mandeep Kaur on Teaching Manifestation Without the "Woo Woo," Why "You Can't Pour From an Empty Cup," and Supporting Female Entrepreneurs Over Seeing Them as Competition

Women Who Lead

From 15 Years in Corporate to Building The Positive Mindset Company: Mandeep Kaur on Teaching Manifestation Without the "Woo Woo," Why "You Can't Pour From an Empty Cup," and Supporting Female Entrepreneurs Over Seeing Them as Competition

Mandeep Kaur knows what it's like to juggle corporate demands, business ownership, motherhood, and personal wellbeing because she's lived it for over 15 years. As founder of The Positive Mindset Company, she supports overwhelmed professionals and busy business owners to build happier, more balanced lives through

The 28-Year Journey to Simply Mindful: Fran Benedict on Building Wellness Programs Through Reconnection Rather Than Rules, Part of the Dreamforce Plum Village Center Production Team, and Why "Your Body Already Knows"

Wellbeing

The 28-Year Journey to Simply Mindful: Fran Benedict on Building Wellness Programs Through Reconnection Rather Than Rules, Part of the Dreamforce Plum Village Center Production Team, and Why "Your Body Already Knows"

Fran Benedict's path to founding Simply Mindful took 28 years of exploration, and she's sharing it because "the polished success stories don't help. The real journey does." After graduating from the University of Georgia in 1998 with a focus on corporate wellness,

From Federal Auditor to "Accidental Entrepreneur": Keila Hill-Trawick, CPA on Building Little Fish Accounting from a Side Hustle, Defining "Building to Enough," and Why the Best Technicians Don't Always Make the Best Business Owners

Finance

From Federal Auditor to "Accidental Entrepreneur": Keila Hill-Trawick, CPA on Building Little Fish Accounting from a Side Hustle, Defining "Building to Enough," and Why the Best Technicians Don't Always Make the Best Business Owners

Keila Hill-Trawick expected to work for the federal government until she retired. From 2010 to 2018, she moved between agencies as an auditor—from the Defense Contract Audit Agency and U.S. Attorney's Office to the Government Accountability Office and U.S. Patent and Trademark Office. She'