Gemma Barrett of Rapporting on Why Client Feedback Needs More Than a Satisfaction Score

Gemma Barrett is the Founder and Director of Rapporting, a client listening business for PR agencies. Rapporting spends 30 minutes with each of an agency's clients on a video call and writes up a full report of the conversation. Before starting it, Gemma spent years in corporate customer

Shannon Blake of The Tired Nurse on Letting Go of a Nursing License to Build Something That Lasts

Shannon Blake is the Founder of The Tired Nurse, a family-owned novelty gift business in Iowa that she started in 2018 and runs with her daughter, Olivia. With a nursing degree and a master's in public health, she spent 15 years in healthcare before letting her RN

Annie Scranton of Pace Public Relations on Why PR Will Always Come Down to Human Relationships

Annie Scranton is the Founder and CEO of Pace Public Relations, a New York City media relations and communications agency. Before launching the firm, she spent years booking guests for live TV news programs, a background that still shapes how she works with clients. In this Q&A, Annie

Anshita Bansal of Squared Pegs on Why Underdog Brands Win by Putting the Customer First

Anshita Bansal is the Founder and Creative Director of Squared Pegs, a creative agency for challenger brands that builds brands, social content, paid campaigns and websites for underdog founders. She brings about a decade of experience in marketing and branding, having worked in agencies, in-house teams and as a

Lolo Butts of Bound Agency on Why Good Marketing Is Simply Good People Telling Good Stories

Lauren “Lolo” Butts is the founder and CEO of Bound Agency, an eight-person, all-women agency whose clients range from Crocs and Huckleberry Roasters to BC4U, a free reproductive health clinic for young Coloradans. For one retail client, Bound’s email strategy grew newsletter profits by 1,960% in

Juana Han of UNA-USA on Why Camaraderie Is a Woman's Greatest Skill in Civic Engagement

Juana Han is a student advocate from Atlanta and a student assemblymember on the Georgia-Carolinas board of the United Nations Association of the United States (UNA-USA). She also serves as Georgia Chair for the American Youth Association, and has represented UNA-USA at the 2026 ECOSOC Youth Forum

Seema Naz of Better You Within on Helping Readers Notice the Patterns Behind Their Habits

Seema Naz is the founder of Better You Within, a site where she writes about habits, self-awareness and everyday behaviour. She studied psychology and English literature, and later ran an Amazon business before returning to the interests that had always been there. Alongside publishing articles, Seema learned to build

Ava Monroe of The Ava Edit on Why Small Sellers Need Clarity Before Spending on More Tools

Ava Monroe is the founder of The Ava Edit, an ecommerce brand building practical tools for independent Etsy and Shopify sellers. She is developing Smart Store, an Etsy-first audit app that helps sellers see what needs fixing in their shop before they spend more on traffic, apps or outside

Noemi Alvarez of InsightSphere on Turning Website Conversations into Revenue Signals

Noemi Alvarez is a Zurich-based entrepreneur and commercial growth leader, and the Founder and CEO of InsightSphere. Its conversational AI expert helps companies engage with website visitors, uncovering their needs and buying intent so sales teams can focus on the right opportunities, and marketing can capture a new layer

Zirlandia Milkovic of GDPR Gard on Why GDPR Belongs in the Product, Not Just the Privacy Policy

Zirlandia Milkovic is a developer and GDPR consultant based in Rijeka, Croatia. She is the founder of GDPR Gard and the author of "GDPR Made Simple for Women Founders". In this Q&A, Zirlandia shares where small teams most often slip up when they build GDPR into

Alana Cummings of Superbloom Coaching on Why the Hardest Person You'll Lead Is Yourself

Alana Cummings is the founder and executive coach behind Superbloom Coaching, a certified woman-owned coaching practice. After 13 years in corporate America, she left a career that looked successful on paper but left her feeling burnt out and misaligned, and built a coaching practice around helping others reconnect with

Eleanor Hecks of Designerly Magazine on Leading Confidently Without Becoming Someone Else

Eleanor Hecks is a women’s leadership writer and the Editor-in-Chief of Designerly Magazine, where she leads a creative team. She has spent close to a decade writing about business and leadership, with contributions to publications including Fast Company, eLearning Industry and Due. In this Q&A,