Make Lemonade

Make Lemonade is a UK-based independent brand and communications strategy consultancy specialising in AI intelligence and authority for luxury brands and agencies. We help luxury travel and hospitality brands remain visible, discoverable and recommended as artificial intelligence informs and curates brand reputations.  Preferred contact email: maria@make-lemonade.co.

From Both Sides of the Table: How Ethel Cohen Is Rebuilding Insurance Around the Shopper

Ethel Rio Cohen has seen the insurance industry from every angle. She previously helped build an insurance agency, which she later sold, and now she is the founder and CEO of Ensurance, a U.S. insurance-shopping company that helps people shop for better insurance prices and coverage options across

Pricing as a Growth Lever: Debika Sen Chaudhury on Building Nir Growth

Debika Sen Chaudhury spent years working as a growth consultant for SaaS startups before she noticed a pattern that troubled her: companies kept hiring more SDRs, pouring money into marketing, and pushing new product versions, only to repeat the same cycle a few months later with a new agency or

From a Small Town to a Big Dream: How Raynette Jones Turned Grief Into RJ's Dessert Bar

Raynette Jones always carried a big dream, long before RJ's Dessert Bar had a name, a menu, or a place in her community. She knew she wanted to build something of her own, something that would turn her creativity into a business and her passion into purpose. But

From Operations to Ownership: How Radiance Mack Built a Business Out of Being the One Who Holds Everything Together

Every growing company reaches a point where its founder becomes something more than a leader: an operating system that everyone quietly depends on to keep the pieces connected. Radiance Mack knows that role intimately. Before starting her own business, she spent years in cross-functional operating positions where she was,

Audrey Hackett on Why ESG Is the Hard Science Nobody Talks About

When it comes to large-scale renewable energy projects, most conversations about risk focus on the technical: wind resource data, engineering specs, financing structures. Audrey Hackett believes the industry has it backwards. As co-founder of Solenne Solutions, she has built a consultancy around a simple but often overlooked idea:

The Name Game: How Emma Bryant Turned a Branding Pet Peeve Into The Nameist

Every brand needs a name, but almost no one has a process for finding one. Emma Bryant learned this the hard way as a copywriter at advertising and branding agencies, where naming projects had a habit of spiraling into chaos: endless spreadsheets of half-baked ideas, stakeholders locked in debates

From Healthcare to Self-Mapping: How Sara Ellis Built Stone & Sky Around the Human Translation Method

Sara Ellis spent most of her adult life in healthcare, much of it in women's health, supporting people through pregnancy, infertility, loss, diagnoses, and menopause. Along the way, she learned that two people can share the same diagnosis on paper and still have completely different stories, and that

From SaaS to Recruitment: How Ksenia Molodych Built XOO to Fix the Gaps Between Growth Functions

Most businesses don't have a marketing problem, a sales problem, or an operations problem. They have a gap problem: the space where these functions are supposed to connect but don't. That's the pattern Ksenia Molodych kept running into across more than 15 years working

From Wall Street Compliance to Building Her Own Firm: Seung Earm on Founding Ibex Compliance

Seung Earm never planned a career in compliance. She set out to study international relations and languages with her sights on diplomacy, only to discover her interest in finance during her Master's degree. That pivot led her through Merrill Lynch and into investment banking at Goldman Sachs, right

Mafalda Carvalho on Growing Two Businesses Without Losing the Human Side of Leadership

Mafalda Carvalho spent years in adult social care leadership before founding Prestige Care Consulting and Rise & Bloom, two businesses built on the same core belief: organisations can have every policy and strategy in place, yet outcomes still hinge on how people experience leadership day to day. That gap between

From Recruitment to Fractional Talent: Yvonne Miller on Building People Foundations for Growing Businesses

Yvonne Miller spent 26 years in talent and people roles, including building and scaling her own IT recruitment business, before founding Net Talent Partners. That dual perspective, having sat on both sides of the hiring table, shaped a model built around a gap she kept seeing: growing businesses needed senior