Women Who Lead
From Anthropology to Brand Strategy: Siena Dexter on Building Emotionally Intelligent Brands and Flexible Businesses
Siena Dexter didn't take the typical path from UCL anthropology graduate to brand strategist—but that unconventional route became her competitive advantage. As founder of Naked Ape Brands, a Bristol-based micro-studio, Siena combines academic anthropology with behavioral science and commercial design to build brands that respond to real