Ameneh Madjd of D2Type Health on Making Diabetes Prevention Fit Into Everyday Life
Dr. Ameneh Madjd is the Co-Founder and COO of D2Type Health, a company that uses AI and clinical science to give people at risk of or living with diabetes personalized, practical support in everyday life. She comes from a background in pharmacy and clinical nutrition research.
Before D2Type, Ameneh helped lead a clinical program that supported over 75,000 patients, and saw again and again how hard it is to turn advice from an appointment into daily habits. D2Type was built to close that gap between visits and is now being introduced across six primary care clinics in British Columbia through a government-supported initiative.
In this Q&A, Ameneh shares what led her to build D2Type, what people most often get wrong about preventing type 2 diabetes, and where she hopes the company will be in the next couple of years.
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Q: You come from pharmacy and clinical nutrition research. What led you to build D2Type?
For years, I worked closely with people living with diabetes and saw the same challenge again and again. They would leave their appointments knowing what they needed to do, but making those changes in everyday life was much harder. After helping lead a clinical program that supported over 75,000 patients, I knew we needed a better way to support people between visits. That’s why we started D2Type: to make personalized, practical care part of everyday life, not just something that happens at the clinic.
Q: What do people most often get wrong about preventing type 2 diabetes, and how does D2Type help?
I think the biggest misconception is that preventing type 2 diabetes is simply about willpower. People are often told to eat better and exercise more, but real life is much more complicated. Stress, sleep, work, family, and personal circumstances all play a role. At D2Type, we use AI and clinical science to understand each person’s needs and help them take small, realistic steps. It’s not about being perfect; it’s about making progress that fits your life.
Q: Where would you like D2Type to be in the next couple of years?
I’d love to see D2Type become a trusted companion for people at risk of or living with diabetes, while also helping healthcare professionals support their patients beyond appointments. We’re already taking meaningful steps through our expansion across six primary care clinics in British Columbia. Over the next few years, I hope to bring that support to many more people across Canada and the U.S. For me, success isn’t just about growing a company; it’s about helping people live healthier lives.
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