The Craft Revolution: How Alexandra Lunn is Transforming Corporate Wellness One Workshop at a Time
In an era where workplace wellness often defaults to meditation apps and yoga sessions, Alexandra Lunn is taking a refreshingly different approach. Through Well-Crafted, she's bringing the ancient practice of making things by hand into modern corporate environments, creating spaces where executives trade their keyboards for clay and senior leaders discover the meditative power of lino-cutting.
What started as a natural evolution from Alexandra's craft workshop business has become something much more significant: a movement that's proving creativity isn't just a nice-to-have in the workplace—it's essential for mental clarity, team connection, and genuine wellbeing. As companies grapple with burnout, disconnection, and the ongoing challenges of building authentic workplace culture, Well-Crafted offers an unexpected solution that's both ancient and urgently modern.
We sat down with Alexandra to explore how she's transforming corporate wellness one workshop at a time, why getting your hands dirty might be the best thing you can do for your team, and what happens when you give busy professionals permission to slow down and create something beautiful.
1. Tell us about Well–Crafted – what exactly happens in one of your workshops? Walk us through a typical session and what you're seeing happen with the teams.
A Well–Crafted workshop is a space for slowing down. We work with skilled artists to deliver hands-on, creative sessions—anything from paper cutting and lino printing to clay work and still life drawing.
A session starts with a friendly and informal introduction, enough to ease people in and explain what we’ll be doing. We always emphasise how the workshops are about the process and not the final outcome. Then it’s straight into making. There’s no pressure to get it “right”; in fact, we actively encourage experimenting and letting go of perfectionism.
The transformation we see is often subtle but powerful—people arrive tense, checking their phones, unsure what to expect. But within 15–20 minutes, you can see their shoulders drop. Conversation starts to flow more naturally, and there’s a shared sense of calm and curiosity. By the end, most people are surprised at how restorative it feels to make something with their hands, especially in the company of their colleagues.
2. You're bringing crafts into corporate environments, which feels pretty bold. What's been the biggest surprise about how executives and office workers react to getting their hands dirty with clay or lino-cutting?
How open people are to it—especially those you might expect to resist. We’ve had senior leaders who started the session saying “I’m not creative” and ended up absorbed in their work, proudly showing off their piece.
There’s something very democratic about craft—it levels everyone out. It doesn’t matter what your title is, you’re all working with the same tools and materials, often making mistakes and laughing about them together. It humanises people in a way that more traditional “team-building” exercises often don’t.
What also surprises people is how meditative it can be. It’s not sold as a mindfulness workshop, but you’ll hear someone halfway through say, “I haven’t thought about work once since we started.” That, to me, says everything.
Here's what someone had to say about a taster session in June.
3. How did you decide to focus specifically on craft-based wellness rather than the usual meditation or yoga approach? What's your vision for where Well–Crafted goes next?
First of all I am not a yoga teacher! Since 2018 I've been delivering craft based workshops for the likes of Meta and Zendesk through my first business (LINK HERE) so my focus has naturally been art and design based. Because of first hand experience seeing how making things by hand offers a clarity and mental reset, I wanted to share that love with other craftspeople. Unlike yoga or meditation (which are incredibly valuable but not for everyone), or away days which often involve alcohol, crafting and making gives you a physical anchor. It's meditative without the fluff. You're doing something. You’re focused. And before you know it, your brain has slowed down.
I also wanted to create something that felt inclusive; something people could enjoy regardless of their age, body, background, or personality type. Craft, in its many forms, offers that accessibility.
Looking ahead, I’d love to see Well–Crafted become a go-to for teams looking to invest in creativity and wellbeing in a meaningful way, not just a one-off session, but a regular part of how people work and reset.
We're also exploring a curated marketplace and ongoing partnerships with both artists and organisations that want to think differently about how we care for people at work.
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