"It's Okay Not to Know": How One Founder is Revolutionizing Sex Education
In a world where comprehensive sex education remains frustratingly elusive and shame continues to surround conversations about pleasure and sexuality, Evie Plumb is working to change the narrative. As the founder of Cliterally the Best, a sex-positive platform dedicated to providing accessible, inclusive sexual education, Plumb combines her training as a psychosexual and relationship therapist with a refreshingly human approach to topics that are too often shrouded in medical jargon or cultural taboos.
Her platform emerged from a simple yet powerful recognition: people deserve access to information about their bodies and sexuality that doesn't leave them feeling ashamed, confused, or excluded. Through warm visuals, plain language, and evidence-based education, Cliterally the Best creates a space where questions are welcomed, experiences are validated, and everyone—regardless of gender, race, disability, or background—can explore their relationship with their body on their own terms.
In this conversation, Evie discusses the inspiration behind her work, her approach to dismantling sexual shame, and the very real challenges of building a sex-positive brand in an era of digital censorship. Her insights reveal not just the obstacles facing sex educators today, but also the profound impact that compassionate, accessible education can have on individuals and communities seeking to understand themselves more fully.
What inspired you to start Cliterally the Best, and what message do you hope to share through the brand?
I started Cliterally the Best out of frustration with how hard it still is to access inclusive, accessible information about sex and pleasure that doesn’t make us feel shame, panic, or total confusion. So much of it is overly medical, completely lacking a human element, and often sends you into a Google spiral where, before you know it, you’re somehow both ‘dying’ and a ‘slut’.
I wanted to create a space that feels genuinely welcoming and joyful - where people can explore their bodies and experiences without feeling embarrassed, pathologised, or left out. The message I hope comes through in everything I share is that it’s okay not to know. It’s okay to have questions. It’s okay to experience things we all go through but keep so taboo - regardless of gender, race, disability, or background. And that everyone deserves the chance to explore their bodies and others with safety on their own terms… and also not to, if that’s what feels right.
How do you approach breaking taboos and promoting open conversations about female pleasure and sexual wellness?
For me, it’s about finding that sweet spot between evidence-based education and being honest and human. I use humour, illustrations, plain language, and warm visuals to make complex or sensitive topics easier to digest. Being trained in psychosexual therapy also helps me stay grounded in care and nuance - something the internet can lack. I want people to feel safe and seen, not preached to.
What challenges have you faced in building a brand centered on such a bold and important topic, and how have you overcome them?
Censorship is a huge challenge. Platforms like TikTok and Instagram make it incredibly difficult to talk about sex without being shadowbanned or restricted. It’s deeply frustrating, I’m trying to reduce shame around these topics by talking about them openly, but I can’t even use the correct words without risking my content being taken down. Despite that, the community has been everything. Building direct, genuine connections with my audience has helped me grow and stay grounded, even when the algorithms are working against me.
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