Alexis Artin: Where High Performance Meets Soulful Alignment

Part of the series: 30 Founders Shaping the Future of Wellness in 2025

Whether working with Fortune 100 executives or A-list celebrities, Alexis Artin has witnessed a universal truth: no amount of external success can compensate for internal misalignment. As the creator of Soulsway and the Soul Body Paradox® philosophy, she guides high achievers through a transformative journey—one where movement meets mindfulness, and where accomplishment finally meets authenticity.

What began as a mission to help women in corporate leadership evolved into something far more profound. After scaling a major female empowerment company, Alexis recognized a critical gap in wellness culture: the pressure to contort oneself into palatable, "perfect" versions of womanhood, rather than embracing the full spectrum of strength, desire, and vulnerability. Through Soulsway, she dismantles these outdated paradigms, offering a radical alternative—a practice that doesn’t just calm the body, but awakens the soul.

Clients often describe their first sessions as a revelation: muscles unclench, breath deepens, and the nervous system’s constant hum of "do more, be more" finally quiets. This isn’t just relaxation—it’s reclamation. Alexis’s work bridges the divide between ambition and aliveness, proving that true power isn’t about perfection, but presence. Here, she shares the surprising commonalities among high performers, the science behind Soulsway’s transformative effects, and the outdated beliefs she’s determined to rewrite.

1. You've coached both Fortune 100 executives and A-list celebrities - what surprising similarities have you found between these high-performing groups when it comes to personal blocks and transformation?  

No matter how successful someone appears on paper, the inner terrain tells a much different story. Whether it's a Fortune 100 executive or an A-list celebrity, they are human first. They carry the same deep patterns of disconnection and imbalance as anyone else.

I created the Soul Body Paradox® philosophy to help simplify and clarify how easily and often this shows up in each of us, these high performing individuals included. While they may be masters of external performance, they’re often quietly starving for internal alignment. They’ve built material empires, yet feel trapped in cycles of energetic burnout, emotional suppression, or mental anguish. From imposter syndrome to “more money, more problems”, it’s the paradox of presenting as powerful, yet feeling powerless in their own inner world.

What unites us all is the longing to come home to ourselves—to integrate achievement with authenticity, ambition with aliveness. To feel a sense of true dignity and belonging within ourselves and the world.

2. Soulsway combines movement with mindfulness in a unique way. What's one physiological change people typically experience first when they begin your practice, and why is this so transformative?

One of the first physiological shifts people experience with Soulsway is a noticeable drop in nervous system activation. When we “land in the body”, when the breath is no longer being quietly “held”, when muscles unclench, and the constant hum of overdoing starts to quiet everything shifts. Sometimes it’s subtle, other times dramatic, but always profound.

From the perspective of the Soul Body Paradox, most people live in a chronic state of doing (body) while being disconnected from their being (soul). They're wired to push, prove, and perform, but rarely pause to feel or authentically express. When we combine mindfulness, movement, meditation and somatic awareness using this groundbreaking approach, the body becomes a portal to personal power. 

This drop into presence is so transformative because it’s the doorway to everything else: healing, insight, desire, boundaries, creativity. It’s the first moment many realize they’ve been operating in survival mode and that there's another way...one that feels like coming home to themselves. It’s a soul to skin reclamation.

3. As someone who helped scale a major female empowerment company before creating Soulsway, what outdated belief about women's wellness do you most want to dismantle through your work?

I’m committed to dismantling that anyone else has our answers or that becoming a more "palatable" version of ourselves is the solution to our problems. 

We outsource our power. We seek fulfillment through gurus or try to erase suffering by eliminating wrinkles with botox. We compare ourselves to other women to decide our worthiness, making them our competitors rather than collaborators. We become increasingly more convinced a man, smaller waist, bigger bank account or more degrees are what’s missing. 

We don’t need more productivity hacks disguised as healing, self-care routines that numb rather than awaken, or how-to’s that influence us away from self-trust. We need to integrate ALL of who we are without shaming, dismissing, compartmentalizing or apologizing for any aspect of ourselves. No more shapeshifting into who the world thinks we “should” be. No softening of our edges, but a remembering of our wholeness.

What I know, from scaling a global female empowerment company to birthing my coaching practice, podcast and now Soulsway, is this: true wellness isn’t about having or becoming “more” or “less” of anything. It’s about being authentic and alive. Expressed. Embodied. Connected to the deep intelligence of your soul through the wisdom of your body. 

Instagram: @soulswaypractice

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