Women Who Lead
Sammie McPhail didn't set out to build a typical marketing agency. As founder of Spellbound Marketing and The Spellbound Strategist, Sammie works with burnout-prone creatives, neurodivergent entrepreneurs, and sensitive founders who've been told success requires constant hustle, daily posting, and aggressive sales tactics. Her answer? Build
Women Who Lead
Siena Dexter didn't take the typical path from UCL anthropology graduate to brand strategist—but that unconventional route became her competitive advantage. As founder of Naked Ape Brands, a Bristol-based micro-studio, Siena combines academic anthropology with behavioral science and commercial design to build brands that respond to real
Women Who Lead
Polina Lorelli built her career bridging the gap between complex innovation and the audiences that need to understand it. After working with major global clients like the Islamic Development Bank at Freuds Communications and experiencing the startup world from the inside, she identified a critical market gap: B2B innovation companies
Women Who Lead
Lisa Malcolm didn’t just pivot during the pandemic—she rebuilt from the ground up. With over 20 years in the entertainment industry and a successful business partnership behind her, she made the bold decision in 2020 to launch Lynk PR on her own terms. Today, the company thrives on
Women Who Lead
Some entrepreneurs are driven by market opportunity. Others are called by purpose. For Cheris Monique, the founder of multiple empowerment-focused businesses spanning early childhood education to adult transformation, her entrepreneurial journey has always been guided by something deeper than profit: a natural inclination to help others rebuild, rise, and realize
Women Who Lead
When Sarah Farmer's headmaster told her at sixteen that she'd "go nowhere and become nothing," he probably didn't imagine she'd one day be helping C-suite executives and corporate CEOs overcome the very self-doubt his words helped instill. But that devastating
Women Who Lead
Most 15-year-olds are worried about passing algebra, but Ellen Yang was launching her first digital marketing agency. By 17, she was named one of Boston's Top 25 Under 25. After studying English and Linguistics at Stanford and cutting her teeth in Silicon Valley's creator economy, she
Women Who Lead
Every woman with textured hair knows the anxiety of a new salon appointment. The uncertainty of whether your stylist will understand your hair, the disappointment when they don't, and the exhausting cycle of searching for someone who truly gets it. For sisters Lina and Manar, this frustration became
Women Who Lead
Araceli Esparza's journey from a high school poetry circle to becoming one of Wisconsin's Most Influential Latinas wasn't linear, but it was inevitable. Growing up with migrant farmer roots, she learned early that storytelling isn't just art—it's survival, connection,
Women Who Lead
When Talia Wolf quit her job at six months pregnant to launch her first online course, she had what she calls a "jaw-dropping moment" of realization: she would never work for anyone else again. That leap of faith during one of life's most vulnerable times wasn&
Women Who Lead
When Adrienne Burgos was working as a brand ambassador in college to make ends meet, she loved the energy and excitement of bringing brands to life at events. But she also saw something troubling: a disconnect between what brands expected and what they were actually getting from staffing agencies. Communication
Women Who Lead
When Katie Test Davis moved from Washington, D.C. to Raleigh in 2019, she thought she might take another traditional in-house communications role. Instead, her phone started ringing a lot. Former colleagues and new contacts across North Carolina were calling with projects, seeking the expertise of someone who had spent