Accounting

Against the Grain: Naomi Granger on Entering Cannabis Accounting in 2017 When Others Hesitated, Growing to $3M in Two Years, Training 700+ CPAs Through NACAT Pros, and Why Underserved High-Barrier Markets Are Where Expertise Becomes Leverage

Accounting

Against the Grain: Naomi Granger on Entering Cannabis Accounting in 2017 When Others Hesitated, Growing to $3M in Two Years, Training 700+ CPAs Through NACAT Pros, and Why Underserved High-Barrier Markets Are Where Expertise Becomes Leverage

In 2017, Naomi Granger moved back home to Las Vegas just as adult-use cannabis sales went live, and she saw something most CPAs wouldn't touch: a massively underserved industry desperately needing professional accounting services in a federally restricted, cash-heavy, compliance-intensive environment. While traditional financial institutions and accounting professionals
From São Paulo to Tampa to Founding Controller Works: Mariana Alvarez on Growing Up in a Family Business, Healing from Divorce While Building a Virtual Accounting Firm, and Why "I Understand When They Say 'I Barely Have Money to Make Payroll This Week'"

Accounting

From São Paulo to Tampa to Founding Controller Works: Mariana Alvarez on Growing Up in a Family Business, Healing from Divorce While Building a Virtual Accounting Firm, and Why "I Understand When They Say 'I Barely Have Money to Make Payroll This Week'"

Mariana Alvarez, MSA, EA is the founder and CEO of Controller Works, a virtual outsourced accounting firm serving small to mid-size family-owned businesses in Tampa and beyond. But her path to building Controller Works came after enduring a challenging divorce that dismantled her family and forced her to rebuild her