PR
From the Music Scene to Nordic Tech PR: Lovisa Fredriksson on Finding Compelling Stories, Why Press Releases Don't Work Like Magic, and Building a Solo PR Practice That Delivers Agency-Level Results
Lovisa Fredriksson is the founder of LFPR & Content, a strategic PR and content agency based in Malmö, Sweden. But LFPR & Content is "so small that it actually consists of only one person" – and that person is Lovisa, who has worked in the PR and communications industry