The Cost of Being “On” All the Time: What Entrepreneurship Can Do to Your Desire

Entrepreneurship can be a lot. There’s always something to do.

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The Cost of Being “On” All the Time: What Entrepreneurship Can Do to Your Desire
Lauren Goyette
Contributed article
By Lauren Goyette
Relationship Coach and Sexuality Educator

Entrepreneurship can be a lot.

There’s always something to do. A client to respond to. An email to send. Content to create. A sale to make. A launch to plan. A business to keep moving.

And when you finally close your laptop, there’s still dinner to make, laundry to fold, a partner to connect with, and about seventeen other things you’ve been meaning to get done.

Sound familiar?

You spend your day giving your energy to your business, your clients, your customers, your family, and everyone else who needs something from you.

And somewhere in the middle of all that?

You.

Sometimes the problem isn’t that you don’t have desire. It’s that you’re exhausted from constantly being the person who gives.

When You’re Always “On”

As entrepreneurs, we can get really good at being on.

We’re problem-solving. Planning. Creating. Managing. Making decisions. Thinking three steps ahead.

We’re the ones who get things done.

We’re the ones who figure it out.

We’re the ones people can count on.

But what happens when being “on” all the time starts to spill into every other part of your life?

Your clients get your attention.

Your customers get your creativity.

Your family gets what’s left.

And you get what’s left of what’s left.

Maybe you’ve spent the day managing your business, responding to messages, and putting out fires. Then your partner asks if you want to have sex.

And your immediate thought is, “I love you, but I genuinely do not have one more thing in me right now.”

You might even feel guilty about it.

You love your partner. You want to feel connected. You know intimacy matters to you.

But your brain is still thinking about tomorrow’s appointments, the invoice you forgot to send, and whether you remembered to order groceries.

It’s not exactly a recipe for feeling turned on.

Your Best Energy Is Going Outward

Think about where your energy actually goes throughout the day.

You’re making decisions, responding to people, managing expectations, and carrying the mental load of your business.

By the time you get to your relationship or your own body, you might be completely tapped out.

And then you start wondering why you don’t feel desire.

Why you don’t want sex.

Why you don’t feel connected.

Why the thought of one more person needing something from you makes you want to crawl into bed and be left alone.

Desire doesn’t exist in a vacuum.

Stress, exhaustion, emotional labor, and the constant pressure to keep everything moving can impact how we experience our bodies and our sexuality.

When your brain is busy solving problems, it can be difficult to be present enough to feel pleasure.

That doesn’t automatically mean your relationship is broken.

It doesn’t mean your sexuality is broken.

It might mean you’ve been giving so much of yourself that there’s very little room left to receive.

And that’s worth paying attention to.

When Productivity Becomes Your Identity

Entrepreneurship encourages us to measure everything.

Revenue. Growth. Engagement. Goals. Results.

And there’s nothing inherently wrong with that.

But sometimes we start bringing that same mindset into our personal lives.

We should schedule date nights.

We should have more sex.

We should reconnect with our partner.

We should masturbate more.

We should prioritize self-care.

We should be doing something to improve our intimacy.

And suddenly, pleasure becomes another productivity project.

Another thing to accomplish.

Another checkbox.

Another thing we feel like we’re failing at.

You might even find yourself adding intimacy to your calendar, right between your client meeting and your grocery pickup.

Now, scheduling time for connection can absolutely be helpful. But there’s a difference between creating space for intimacy and feeling like you have to perform intimacy.

Because pleasure isn’t another business goal.

It doesn’t need a KPI.

You don’t need to hit a target to prove you’re doing it right.

You’re allowed to experience something simply because it feels good.

The Difference Between Doing Pleasure and Receiving Pleasure

Many of us are comfortable giving.

We give our time. Our attention. Our energy. Our knowledge. Our emotional labor.

But receiving?

That can be a whole different story.

Receiving affection.

Receiving support.

Receiving pleasure.

Letting someone care for you without immediately figuring out how to return the favor.

Allowing yourself to experience something without needing to make it productive.

For some of us, this is uncomfortable.

We’re used to being the person who makes things happen. The person who takes care of everyone else.

And when we’re in that role all the time, even pleasure can become something we perform.

We might focus on whether we’re doing enough, whether our partner is satisfied, or whether we’re having the right kind of experience.

But pleasure isn’t about getting an outcome.

It’s about being present for the experience itself.

What if you didn’t have to accomplish anything in that moment?

What if you didn’t have to be good at it?

What if you could simply feel?

De-Armoring: Coming Down From Go Mode

Here’s something we don’t talk about enough.

You can’t necessarily go from managing your business, answering emails, solving problems, and running through tomorrow’s to-do list straight into feeling horny.

Your brain and body may need a transition.

Going from work mode to desire isn’t always an on/off switch.

It can be more like a dimmer switch.

Maybe you need to change out of your work clothes.

Maybe you need ten minutes where nobody asks you a single question.

Maybe you want to take a shower, listen to music, or sit on the couch without mentally planning the next three days.

Maybe you want to cuddle with your partner without the expectation that it has to lead to sex.

Or maybe you need to say, “I need a little time to decompress before I can even think about being intimate.”

That’s not rejection.

That’s communication.

And it’s okay.

These moments of transition aren’t another routine you need to perfect. They aren’t another task to add to your already ridiculous to-do list.

They’re opportunities to give yourself a little room.

You don’t have to force yourself into desire.

You can create space for it to show up.

What If You Stopped Trying to Fix Your Desire?

We’re so quick to look at desire as something that needs to be fixed.

Something we need to improve.

Something we need to get back.

But what if we started asking a different question?

Instead of:

“How do I get my desire back?”

What if we asked:

“What conditions would allow me to feel myself again?”

What would it look like to stop giving every ounce of your energy away?

To stop treating your body like another responsibility?

To allow yourself to receive instead of constantly being the one who gives?

To experience pleasure without turning it into a performance?

Maybe it means having an honest conversation with your partner about how exhausted you’ve been.

Maybe it means asking for more support at home.

Maybe it means recognizing that your business doesn’t need access to every waking hour of your life.

Maybe it means giving yourself permission to have a slower evening without feeling guilty about everything you didn’t accomplish.

You don’t need to stop being ambitious.

You don’t need to stop building your business.

You don’t need to stop showing up for the people you love.

But you do deserve to have something left for yourself.

Your desire is not another business goal.

Your pleasure is not another item on your to-do list.

And you are not just the person who keeps everything moving.

You’re a person who gets to feel, connect, receive, and experience pleasure, too.

Sometimes, the work isn’t about doing more.

It’s about making room for yourself to actually be there.

Because pleasure is your birthright. Not another thing you have to earn.

About the author
Lauren Goyette
Lauren Goyette
Lauren Goyette is a sex, love, and relationship coach, sexuality educator, writer, podcast host, speaker, and author of NAKED, NOT SORRY: The Sex and Pleasure Education You Deserved But Didn’t Receive. She helps women and couples reconnect with desire, intimacy, and emotional connection through coaching, education, and shame-free conversations. Learn more: linktr.ee/relationshipcoachlaurengoyette