How Avyana Chapman Merged Content Creation, Journalism & Communications to Build a South Florida PR Agency
Long before brand partnerships lived on Reels and TikTok, Avyana Chapman was already building a career at the intersection of content, journalism, and communication. That layered background - four years as a freelance journalist, hands-on experience as a content copywriter, and early work as a content creator - gave her a rare vantage point on how stories actually move through media, and it's the foundation she built The Chapman PR Group on.
Based in South Florida, Avyana saw a gap that many national agencies overlook: the need for a trusted local partner in Miami who can execute brand activations, media events, and influencer campaigns with real on-the-ground relationships. Rather than treating PR as a one-size-fits-all service, she built a firm that bridges the communication gaps between journalism, content, and public relations - bringing a modern, connected approach to an industry that's often siloed.
Now, Avyana is expanding her vision even further. Alongside close friend Amanda Hernandez, she's preparing to launch a sister company dedicated exclusively to social media management - a natural next step that will complement The Chapman PR Group's services and round out a full-circle communications offering for clients.
Are you a woman leader with an inspiring journey to tell? Founded by Women is on a mission to elevate and amplify the voices of women making an impact. If you’re breaking barriers, driving change, or paving the way for others, we’d love to feature your story. Get in touch with us today! 👉 hi@foundedbywomen.org
Q: What inspired you to start The Chapman PR Group?
My background gave me a unique perspective. I was a content creator before Reels and TikTok even existed, spent four years as a freelance journalist, and worked professionally as a content copywriter. I realized those three industries are far more connected than people think, and I wanted to bridge the communication gaps between them while bringing a fresh, modern approach to public relations.
Q: What problem are you solving?
One of the biggest gaps we fill is providing on-the-ground support in South Florida, particularly Miami, for agencies based in other major cities. Many national agencies don’t have local teams for brand activations, media events, influencer partnerships, or one-off campaigns. We act as their trusted local partner, providing the relationships and execution needed to make those initiatives successful.
Q: What’s next for you?
My good friend Amanda Hernandez and I are currently launching a sister company to The Chapman PR Group focused exclusively on social media management. It’s an exciting next chapter that will complement our PR services, and we’ll be sharing more details very soon.
Are you a woman leader with an inspiring story? Founded by Women elevates the voices of women making an impact.
Breaking barriers or paving the way for others? We'd love to feature you. Get in touch! 👉 hi@foundedbywomen.org
