Liz Illg Consulting

Liz Illg started consulting small business owners in 2019 after successfully starting and scaling businesses in the brick and mortar and digital space. With Liz's experience and expertise in business development, strategic planning, and creating systems, she helps business owners establish and execute their goals. 

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"Be the VC You Didn't Have": Shruti Shah on Move Loot's Painful Exit, Proximity to Problems as Competitive Advantage, and Building Pre-Seed Companies for Sustainability Over Unicorn Theater

"Be the VC You Didn't Have": Shruti Shah on Move Loot's Painful Exit, Proximity to Problems as Competitive Advantage, and Building Pre-Seed Companies for Sustainability Over Unicorn Theater

Shruti Shah knows what it feels like when investors override your instincts and how steep the price is when you let them. As co-founder and COO of Move Loot, a Y Combinator-backed online marketplace for used furniture, she raised $22 million and led national expansion, building a capital-intensive logistics business