Waverly Ave Consulting

Editorial team

27 Feb 2023

Waverly Ave Consulting is a business development and growth partner for six figure creative agencies on their path to $1m. We create sustainable and profitable growth strategies that put founders back in control of their business - working with the right clients, at the right time, at the right price. We are reinventing the traditional agency model with a modern approach to scaling that doesn't depend on burnout.

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"I Was Just Trying to Build Something Real": Jordyn Palos on Founding Persona PR at 25, Navigating 16 Years in Entertainment PR, and What Sustainability Actually Looks Like

Jordyn Palos launched Persona PR in 2010 from her Los Angeles apartment at 25 - no investors, no financial safety net, and significant consumer debt. What she had was four years of agency experience, a handful of clients who believed in her, and a clear priority: make the transition completely

"I Started with Every Hat and Trusted the Process": Michelle Blue on Founding Next YE Development, Reaching 10,000 Students Across NYC, and Building a Business Rooted in Purpose, Possibility, and Prosperity

Michelle Blue is a TEDx speaker, entrepreneur, and trained psychoanalytical coach with over 12years of experience transforming how individuals approach work and life. As the Founder of Next YE Development, an education consultancy focused on future-ready entrepreneurial andcareer development programs, she equips early talent and educators with the mindset, skills,

"I Knew How Hard I Worked, and I Wanted to Pour That Into Something of My Own": Ashley White on Leaving Atlantic Records, Founding AWPR, and Why Caring Is the Most Underrated Skill in Music PR

Ashley White spent 15 years at Atlantic Records - 11 in New York City and four working remotely from Austin, Texas, where she had moved to give her kids a different way of life. That remote chapter, which predated COVID by years, taught her something important: she could do this

"I Built Everything From Scratch, With Zero Connections": Mara Cracaleanu on Founding Melancholia Pictures at 24, Breaking Into International Film, and Why You Don't Need Permission to Build Globally

Mara Cracaleanu founded her first company while still at university - in her room, in a country where she knew no one. By 24, she had built two companies from the ground up and was developing internationally oriented film and television projects with collaborators across London, Milan, New York, and

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"I Was Just Trying to Build Something Real": Jordyn Palos on Founding Persona PR at 25, Navigating 16 Years in Entertainment PR, and What Sustainability Actually Looks Like

"I Started with Every Hat and Trusted the Process": Michelle Blue on Founding Next YE Development, Reaching 10,000 Students Across NYC, and Building a Business Rooted in Purpose, Possibility, and Prosperity

"I Knew How Hard I Worked, and I Wanted to Pour That Into Something of My Own": Ashley White on Leaving Atlantic Records, Founding AWPR, and Why Caring Is the Most Underrated Skill in Music PR

"I Built Everything From Scratch, With Zero Connections": Mara Cracaleanu on Founding Melancholia Pictures at 24, Breaking Into International Film, and Why You Don't Need Permission to Build Globally