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Holland Martini

Editorial team

Editorial team

Co-Founder @ GoodQues

Holland Martini’s role as Co-founder and Chief Insights Officer at GoodQues is the realization of a 10+ year career in quantifying the impact of marketing creativity — and her current work is fully committed to the emotional intelligence needed in our world. She helped design GoodQues expressly as a hybrid market research and strategy firm to break the orthodoxy of qualitative and quantitative methodologies, ultimately bringing more empathy to the data field.

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"Publicity Amplifies Clarity - It Doesn't Create It": Yetunde Shorters on Identity Latency, When Founders Are Ready for Visibility, and Building Authentic Authority vs. Performing Expertise

"Publicity Amplifies Clarity - It Doesn't Create It": Yetunde Shorters on Identity Latency, When Founders Are Ready for Visibility, and Building Authentic Authority vs. Performing Expertise

Yetunde Shorters was born in Chicago, raised in Lagos, Nigeria, and graduated college at 20. She built her career as an international publicist working with Grammy, Tony, and MTV Award-winning artists - securing over 1,500 media features reaching 40 million people in outlets including Good Morning America, Essence, Forbes,
"Referrals Are the Byproduct of Doing Excellent Work": Jen Rogers and Lori Jung on Co-Founding Hudson West, Getting Clients on The Today Show and The New York Times, and Building a Bicoastal Agency on Reputation Alone

"Referrals Are the Byproduct of Doing Excellent Work": Jen Rogers and Lori Jung on Co-Founding Hudson West, Getting Clients on The Today Show and The New York Times, and Building a Bicoastal Agency on Reputation Alone

Jen Rogers and Lori Jung co-founded Hudson West in 2012 - not in a boardroom, but at their daughters' swim lessons. Both had just relocated from New York City to Scottsdale, Arizona, and once they realized they were in the same industry, the idea came quickly. What followed was