📩 Weekly interviews, workshops & resources → Subscribe free
Contributors

Dulma Altan

Editorial team

Editorial team

— 1 min read

Founder @ Makelane

I'm the TikTok creator behind @iamdulma AKA the "TikTok B-School for women" where I do deep dives on female-founded companies from DTC to celebrity brands to tech startups.

As the creator behind a leading TikTok business page followed by top influencers, celebrities, founders, VCs, and talent managers in the space, I have been featured for my content in Glossy, Morning Brew, and WWD for making business more binge-worthy and accessible.

I've worked on brand partnerships with multibillion dollar tech companies and fast-growing VC-backed SaaS startups to help them tap into the power of TikTok for brand awareness & acquisition.

I'm also an advisor & consultant to DTC brands and talent-led brands on brand strategy, storytelling, and content strategy.

Prior to becoming a TikTok creator I founded Makelane, a private community for women in DTC/ecommerce. We've hosted over 100 live classes with experts who have worked with brands like Allbirds, Casper, BirchBox, Lululemon, Sephora, Credo Beauty, Stitch Fix, Mented, Nasty Gal, Hint Water, Hubble and more.

LinkedIn

Read more

"Publicity Amplifies Clarity - It Doesn't Create It": Yetunde Shorters on Identity Latency, When Founders Are Ready for Visibility, and Building Authentic Authority vs. Performing Expertise

"Publicity Amplifies Clarity - It Doesn't Create It": Yetunde Shorters on Identity Latency, When Founders Are Ready for Visibility, and Building Authentic Authority vs. Performing Expertise

Yetunde Shorters was born in Chicago, raised in Lagos, Nigeria, and graduated college at 20. She built her career as an international publicist working with Grammy, Tony, and MTV Award-winning artists - securing over 1,500 media features reaching 40 million people in outlets including Good Morning America, Essence, Forbes,
"Referrals Are the Byproduct of Doing Excellent Work": Jen Rogers and Lori Jung on Co-Founding Hudson West, Getting Clients on The Today Show and The New York Times, and Building a Bicoastal Agency on Reputation Alone

"Referrals Are the Byproduct of Doing Excellent Work": Jen Rogers and Lori Jung on Co-Founding Hudson West, Getting Clients on The Today Show and The New York Times, and Building a Bicoastal Agency on Reputation Alone

Jen Rogers and Lori Jung co-founded Hudson West in 2012 - not in a boardroom, but at their daughters' swim lessons. Both had just relocated from New York City to Scottsdale, Arizona, and once they realized they were in the same industry, the idea came quickly. What followed was