Alexandra Cole

Founder @ Purpose Generation

Alexandra Cole is the co-founder of Purpose Generation, a millennial insights and strategy firm that helps iconic Fortune 500 brands better understand and engage the next generation of consumers and talent.

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From Global Beauty to Holistic Wellness: Virginie Descamps Champions Cultural Wisdom and Gender Equality in Health Innovation

From Global Beauty to Holistic Wellness: Virginie Descamps Champions Cultural Wisdom and Gender Equality in Health Innovation

In the rapidly evolving wellness landscape, few leaders bring the unique perspective of having launched premium cosmetic brands across 60 countries while championing gender equality and authentic cultural approaches to health. Virginie Descamps, Chief Marketing Officer at Alurx, represents a new generation of wellness executives who understand that true health